Marketing projects

"Action is the foundational key to all success."
Pablo Picasso

Operational Marketing

PROJECT EXTERNALISATION FOR LUXURY BRANDS

At your sides, we make it happen.
Epykomène

Marketing actions are keys to your Brand image sales growth.

From Brand strategy to operational marketing,
Epykomène materialized your action plan and gives birth to your marketing projects.

Define your

STRATEGY & OBJECTIVES

Increase your Brand awareness

Recruit new clients and make them loyal

Make your Brand global

Proactive & dynamic, our project managers ally their expertise of iterative marketing strategy with transversal operational management. We build your Brand image & make you visible & attractive to your clients. At your service, your interests are ours.

Epykomène masters

YOUR MARKETING PROJECTS
  • Market survey
  • Concept customization
  • Competition analysis & perceptual mapping
  • Product assortment & price
  • Clientele targeting
  • Communication strategy
  • Brand image implementation
  • Quality process & control
  • Brand name
  • Visual identity
  • Logo
  • Recognition signs
  • Graphic design
  • Slogan
  • Sensorial advertising
  • New technologies
  • Emotional strategy
  • Communication plan
  • Media Plan
  • Retro-planning
  • Budget
  • Brand awareness development
  • Brand Image consistency
  • Internal & external Communication
  • Brand content
  • Trainings
  • Advertising Campaign
  • Creative brief
  • Press & PR coordination
  • Partnership & Co-branding
  • Events
  • Shows & seminars
  • Press & client event
  • Brochures, lookbook, plv
  • Advertising campaign, poster, sticker
  • Brand & product presentation
  • Story telling
  • Mailing & newsletter
  • Video, memo & gifts
  • Incentives
  • Innovative digital tools
  • Digital strategy
  • Brand content
  • Story telling
  • E-reputation
  • Website : Brief, web agency coordination, launch
  • Facebook, Twitter, Pinterest, Instagram, Weibo, RenRen
  • Applications & banners
  • Innovative technologies
  • SEO, SMO
  • CRM strategy and
  • Loyalty process surveys
  • Challenges & seminars
  • B2B & B2C clients gifts
  • Incentives
  • Private sales
  • Membership & rewards
  • Private Clubs
  • Clientele services
  • Distributors & suppliers management
  • Global Brand launch
  • Inter-cultural media plan
  • Event organization
  • Tools translation
  • Fairs & seminars organization
  • Luxury Brand & product training
  • Business presentation
  • Product catalog
  • Sales book & lookbook
  • Order sheet and invoice
  • Sales tools
  • Instrument kits, hanger ets.
  • Gloves & cloth, uniforms, clientgifts etc.
  • Membership cards & privates sales
  • Challenges & incentives
  • Sales plan
  • Boutique opening
  • In-house sales trainings
  • Seasonal animations
  • Promotion
  • Distribution networks
  • Secret visits mystères, qualitative surveys
  • Guidelines definition
  • Luxury brand & product training
  • Client services optimization
  • Loyalty process

 

  • Emotional Merchandising
  • Sensorial set up
  • Brand image consistency
  • Guidelines, process & control
  • Boutique opening
  • Seasonal animation
  • Merchandising training
  • Product Presentation
  • Ephemere merchandising
  • Shows, seminars, popup store
  • Guidelines & merchandising book
  • Product catalog
  • Display
  • POP (Instore): Posters, banners & stickers
  • Packaging : giftbox, certificate, instruction manual, warranty card, labels etc.
  • Digital Innovative Technologies in boutiques
  • Sensorial Animations
  • Emotional merchandising setup
  • Art of theatrical setup
  • Booth setup for fairs

Luxury project management

THE "KEY PROCESS"® by Epykomène
KNOW

“If you know the enemy and know yourself, you need not fear the results of a hundred battles.” Sun Tzu

Objectives
Define your ideas & business need
Understand your marketing concept
Establish your marketing project goal

Brand brainstorm - Brand management - Epykomene - EN

ELABORATING

The one who figures on victory at headquarters before even doing battle is the one who has the most strategic factors on his side.” Sun Tzu

Objectives
Choose innovative & customized solutions to make the project unique
Create structure & organization through management tools
Optimize budget, retro-planning & action plan

 

Elaborating stage - PROCESS

Elaborating stage – PROCESS

Yielding

“Can you imagine what I would do if I could do all I can?” Sun Tzu

Objectives
Execute the define action plan
Materialize the Luxury brand strategy

 

Yielding stage - PROCESS

Yielding stage – PROCESS

 

Specific to Luxury operational marketing & outsourcing,
the KEY process® was developed by Epykomene’s experts
to assert the quality of your project life cycle.

Excellence is an art won by training and habituation.
We do not act rightly because we have virtue or excellence,
but we rather have those because we have acted rightly.
We are what we repeatedly do. Excellence, then, is not an act but a habit.

Aristotle

HOW DO WE WORK?
Our promise:  Brand awareness and recognition

Our skills:       Create/strengthen the emotional link between your brand and your client

Our methods:  Consistency & Luxury codes, client relations, international experience in Distribution strategy, communication plan, global Brand development

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Our promise:   Excellence in execution, measurable results, more time for your core activity

Our skills:        Organization toolslead-times’ & costs’ control

Our methods:   Transparency, tight collaboration, proactivity, Boom& Bloom®

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Our promise:   Uniqueness, the purchase process as an emotional experience

Our skills:       “Fresh” Ideas to make the client feel privileged, use of new technologies

Our methods:  Listening, authenticity, suppliers network, flexibility & avant-gardisme

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«What is important is not what you have but what you do with what you have. » Epykomène

Even in Luxury, money is not to be wasted but used at its most.
Therefore, we negociate the best prices for our clients thanks to our independent associates network.
Our accompaniment doesn’t consist in raising your budget but in stretching it!

We make every penny worth.

Proactive & dynamic, our project managers ally their expertise of
marketing strategy 
with operational management.
We build your Brand image & make you visible to your clients.
At your service, your interests are ours.

More information about our expertise

More information about our team