Home 2018-03-07T08:14:06+00:00

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Republic of Coffee, the gourmet coffee shop

Republic of Coffee, so it’s a coffee first but you can also eat tacos and burrito, hence the mexican touch.

The place is really nice with its large glass roof, tastefully designed decor, efficient service, cool music, coffee is very good and pastries are homemade: blueberry cake, banana cake, cookie, lemon poppy cake … nothing that of the classic but who does the job very well.

And also Mexican with burritos, quesadillas, bowls and guacamoles with vegetables and organic fruits of the season. Sweet potatoes, kale cabbage, homemade chipotle, three peppercorn tofu, Oaxaca cheese, Chioggia beetroot … The ingredients are up to date but the result is as good as good. Besides, everything is beautiful at Republic of Coffee, who understood that a coffee should first think of his customers instagramers; after all, they are the ones who are often the source of word-of-mouth. Large canopy, Parisian furniture full of charm, white tiles and bricks for the walls, ceiling mirror, jars of flowers on the tables, impossible to miss his picture.

 

 

 

 

 

 

 

Estelle Varillon

Petit Bateau unveils its “hut” rue de Sèvres

In his revisited shop in the Rue de Sèvres in Paris, Petit Bateau puts childhood and childhood back in the heart of its retail. In this place of 115 square meters which is adorned with moldings in the style of Haussmann apartments, a wooden mechanic structure brings the playful touch. A world that makes sense in the playhouse where, while waiting for their parents, children can read, color, have fun in front of the distorting mirror and try a series of digital games around the world of brand.

Always digital side, if the brand already proposed the “click & collect” in its shops, this new concept punctuated with touch screens can find the product of his choice and, if it is not available in store, to have it delivered by bike within the hour anywhere in Paris.

In this new concept, the brand / brand that celebrates this year the centenary of its flagship product panties also offers new packs recycled paper that reveals more clearly the shape of his underwear and t-shirts.

 

Mirae the new very feminine fashion brand

With 7 mini-collections a year, the designer Tara Jarmon, accompanied by her daughter and a stylist, launches Mirae, a new feminine brand, colorful and authentic.

They are three. First, there is Tara Jarmon, founder of the eponymous brand. Then there is his daughter, Camille Jarmon. And then Edith Cabane. Each gave a syllable of her first name to form the brand Mirae, launched April 7, she had no trouble seducing us.

All three have acquired their affirmed experiences in ready-to-wear at Tara Jarmon. Edith held the position of stylist, and Camille has made his weapons on the digital and retail component of the brand.

After studying business marketing in the United States, Camille Jarmon returned to France and moved to her mother’s Parisian home. Regularly, they find themselves in the evening around a glass of wine to talk about fashion. Accomplices, but especially ambitious, the two women are already drawing in their dreams the first fruits of their future brand to come.

After the sale of the brand Tara Jarmon, in September 2016 to the Italian company Ams Industries, the dream becomes possible. Just a year later, the three associates set up Mirae with the idea of ​​creating a 100% digital label, backed by Instagram, a new oracle of brand communication.

On their account @miraeparis, launched in February, the brand distills clichés of their first collection incarnated by sisters, such as a colorful moodboard that celebrates life, women, sensuality, greed, emotions … So many sons reds that build the DNA of the young brand on a daily basis.

In the first collection, launched in early April, there are about twenty references to the colors of the sun announcing the arrival of beautiful days around airy and floral dresses, jazzy pants with seventies influences and tops that are knit as desired. To complete this first series, the brand has designed a line of sandals at the passable heel and a velvet goat evening bag.

 

We can not wait to see the next collection!

 

 

 

 

Estelle Varillon

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