More Luxury brands to discover 2017-08-29T09:00:35+00:00

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“Time is the ultimate Luxury” with La Maison Couture

La Maison Couture is a luxury home and lifestyle e-sourcing site that provides a carefully edited selection of the most desirable product available on the internet presented in a unique on-line environment.

La Maison Couture is one of the websites I love to visit to discover new worldwide Luxury accessories & gourmet products. The site is organized in hall & rooms… the items are separated per types, the designs are great & the universe is refined and consistent all through the rooms. My favorite rooms are the jewellery one & the crystal dining ones!
The pastries of La Durée are also distributed in La Maison Couture.

 

 

 

 

 

Check La Maison Couture website

Audrey Kabla

La malle de la Mariée by Rime Arodaky

La malle de la mariée is a capsule line created by Rime Arodaky, intended for mischievous brides wishing to extend their D-day the time of a getaway… With pure whites, soft blush tones, the line echoes the delicate lace of the Maison, caftans are woven in lurex lace and fine mesh, sweatshirts reveal sweet messages, perfect for our city mermaids

The collection rhymes with freshness & freedom, perfect for your brunch, honeymoon, and daily life.

la malle de la mariée

La Malle de la Mariée  La Malle de la Mariée La Malle de la Mariée

By Chloé Gosselin ChloéGosselin-Epykomène-Epyblog

Air France exports seduction à la française in a modern and pop spot

How does Air France do to reinvente its brand and in the same time contributes to the image of France abroad?

Air France encourages to travel à la Française with values such as elegence, refinement and humour. In 2014, the brand has done a strategic repositioning around seduction. In a spot, Air France represents the image of France abroad, that among clichés, is always renewed with french touch.

A lively spot imagined by BETS Paris agency that plays with areal codes and french heritage : The Tour de France, fashion, gastronomy, Opera dancers, a french kiss…
The musique Warm in the Winter of the group Glass Candy has been modified to include “France in the air” with Green United Music. This soundtrack is now the brand’s sound identity for radio spots.

We like the modern use of cultural heritage and know-how of france in this campaign. There is no allusion to austere luxury. This spot surprises without shocking. This promise must be present in every step of client experiences. In lounges, agencies, by phone…

Have a look at the making of, as surprising as the spot itself !

Air France puts clients satisfaction in the heart of its actions and develops projets to suggest an exceptional service. The brand has innovated in many ways to change its positionning. The food served to business clients are Michel Roth’s last creations. He is a starred chef. Joël Robuchon et Guy Martin, have already done gastronomic experience with Air France. The airline company wants to surprise its clients and maintain its role of emissary of gastronomy and good manners à la française.
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