Changes are good & necessary, that is what we often say.
Yet sometimes, once we remained in the same position for the long, the mouvement appears scary, difficult and obviously unsettling. It remains necessary.
And this has been what I have been through for the past couple months with the blog of Epykomène.
Its look is refreshed (and we hope you like it), there are still a few technical bugs (please excuse my French :), we love imperfection! For it to move on, the content had to rejuvenate too.
“-What will we find here now?
-We articles & interviews in English as before but as well French ones, videos, podcast.
-That is it? That was the big changes you were talking about?
No… not really you are right. We are moving the editorial line to a move straight forward one. We will keep introducing you to the Luxury & high end concept we love around the world. And we will now start dissect, talk, share what we think about Luxury as a state of mind, as a field. Why not decrypt what Luxury brands are living nowadays? Let’s be more real… it’s about time, don’t you think?”
Let us know if you like the change or if you don’t! Help us shape the future of the blog of Epykomene! Also, we are please to welcome some contributors too. Just send us a message!
#happyfriday #happysummer #happyLuxury
Dubai, the most developed city – emirate of the UAE has grown thanks to its oil reserves. The city took advantage of its resources to grow with large investments in luxury hotels and tourist sites in the futuristic look . Dubai wants to conquer the top spot in terms of luxury tourism.
Dubai, located in the Persian Gulf, is the most luxurious of Arab towns and most developed of the seven emirates making up the United Arab Emirates. Starting from nothing, the city became one of the finest and most luxurious cities in the world since the discovery of oil reserves in the late 60s. Dubai stands out from especially by its delusions of grandeur resulting by gigantic and nonstandard constructions. Desert was erected an oasis of luxury and modernity turned increasingly to Futurism.
It is now the favorite destination of tourists and businessmen thanks to its skyscrapers and hotels are the most starred in the world, but also because of its trade opportunities.
Lately, the highest tower in the world , which is eight hundred meters high, was inaugurated in the city.
Dubai has gained worldwide fame thanks to attractions such as the Burj Al Arab hotel is the only 7 stars hotel in the world, or the Palm Islands, The World, Dubai Marina, the Hydropolis , the Burj Khalifa and the Burj Dubai. Dubai is considered the world capital of shopping with its impressive shopping malls like Dubai Mall, its popular souks and shopping festival that takes place each year.
Wanting to become the world’s luxury tourism destination, Dubai has embarked on the construction of a second international airport and two metro lines and plans a third line . Equally fascinating and spectacular projects were considered , such as the new artificial island project called “universe”, the Lyon Dubai City, Dubai Sports City and skyscrapers over 600 meters tall sheltering offices, shops and a luxury hotel with hanging gardens. Obviously Dubai invests in gigantic projects to impress and attract wealthy tourists and businessmen.
What cybercommerce and marketing strategies are adapted for luxury brands ?
How are luxury brands introduced online? What are the risks and opportunities of online salse for luxury brands? Who buyes luxury products online ? What are the online community’s motivations and obstacles to buy luxury products online.
Luxury clients are on internet, they are confident with buying product online and there is an expansion of luxury online. We talk about a trading-up phenomenon which corresponds to a massification of luxury.
Many luxury houses wonder about the role of internet in their distribution strategy.
Yesterday, communication was one-sided and controlled whereas today, everybody can participate to a brand communication, and luxury houses can lose the control. Nowadays, what cibernautes think has more impact than what brands think.
Sales online is an opportunity for luxury houses because they can reach new clients, it is one more way to sell their products without paying to much, it is a way to upgrade their image. However, internet is not the best way to rewrite emotion, brands needs to obe capable to answer to a srong demand and assistance must be missed.
Aberlour distillery is an amazing experience to live around the theme of wood influence and virtues in the elaboration of Single Malts Aberlour and in gourmet cuisine, in Paris Polo Club.
Very close to the bois de Boulogne, you enter into another world, Paris Polo Club. You will travel during the tasting of the diner with many wonderful savours. It is perfectly directed by the chef Emmanuel Renault, the best skilled worker in 2004 and three times stared chef at Flocons de Sel in Megeve. This chef is passionate by hunting, and is known for cooking game very well.
With an Aberlour ambassador, you will discover all the Single Malts nuance that go with this diner with a woody touch. This wood has a very important role in Aberlour’s Single Malts elaboration and maturation. That is the reason why wood is honored during the whole dinner.
Aberlour whiskys are different from others thanks to their maturation. Indeed, there are the result of a meticulous maturation mixture in barrels of Sherry and in barrels of Bourbon. In 2013, distillery won 13 medals including 7 golden ones to reward theunique and authentic nature of this know-how since 1879.
These four Single Malts are gathered in a splendid casket inspired by the hunter’s pouch only created by craftsman. The Aberlour Wood Essence casket connects wood nobility with the elegance of leather. This on demand accessory has been tought to underline wood and its virtues. This splendid pouch is produced in limited number.
Aberlour’s Hunting Club will permit you to participate to this dinner!
How does Air France do to reinvente its brand and in the same time contributes to the image of France abroad?
Air France encourages to travel à la Française with values such as elegence, refinement and humour. In 2014, the brand has done a strategic repositioning around seduction. In a spot, Air France represents the image of France abroad, that among clichés, is always renewed with french touch.
A lively spot imagined by BETS Paris agency that plays with areal codes and french heritage : The Tour de France, fashion, gastronomy, Opera dancers, a french kiss…
The musique Warm in the Winter of the group Glass Candy has been modified to include “France in the air” with Green United Music. This soundtrack is now the brand’s sound identity for radio spots.
We like the modern use of cultural heritage and know-how of france in this campaign. There is no allusion to austere luxury. This spot surprises without shocking. This promise must be present in every step of client experiences. In lounges, agencies, by phone…
Have a look at the making of, as surprising as the spot itself !
This new target shakes up the luxury tourism industry. The Millennials show a change in their attitude; in deed, they are more informed, more affluent and more used to travel.
Luxury hotels symbolize a desire for Generation Y. First of all, they want to be listening to by the hotel staff while remaining as unobtrusive as possible.
Then, millenials change their attitude toward wealth, contrary to previous generations, they don’t want to expose their money. So they don’t consider the five star hotels as the only option. Moreover, this generation appreciates unique and personalized experiences and more than luxury products themselves. They are looking for hotels that stand out from others in style, design and service. There is no place for standard Luxury. It is for this reason that the boutique hotels and some less traditional types of accommodation such as rental apartments or houses are gaining in importance with the new Luxury clients.
Travelers expect brands to open their doors to a new world, made multiple extraordinary experiences. For example, Global Hotel Alliance offers to its loyal customers nearly a thousand unique local experiences, such as face-to-face with pandas or camel trekking on a beach in Australia.
The Generation Y is always on the lookout for the latest technological innovations. That’s why Luxury hotels should expand its offers. For example, Virgin hotels had developped a mobile application called “Lucy. It allows guests to adjust the ambient temperature of the room, personal content broadcast on television, turn a smartphone into a remote control …. and much more.
Moreover, a joint report from the International Luxury Travel Market (ILTM) & Brand Karma highlights that the behavior of luxury travelers – especially how purchasing decisions are influenced – are now redefined by Generation Y, which are looking for “Instagrammable”, visual & unique experiences and that will generate a buzz among their social networks.
Many accommodations are using social media strategies, but only the hotel 1888 in Sydney, Australia, has been designed in every detail to satisfy the users of Instagram, the photo sharing website and video . The decor has been created to be as “photogenic” as possible. In the lobby, a Selfie space allows customers to take pictures of themselves, and make them instantly appear on the screens located near the reception, accompanied by the hashtag #1888. In addition, any person reaching over 30K can REDEEM A FREE NIGHT stay at the hotel by simply emailing their request to email@example.com.
The luxury hospitality market have to take this modifications into consideration and understand that experiences, loyalty, social partnerships and networks are the keywords of the new luxury market. Will you take advantage?
Mediation, as used in law, is a form of alternative dispute resolution, a way of resolving disputes between two or more parties with concrete effects. Typically, a third party, the mediator, assists the parties to negociate a settlement. Disputants may mediate disputes in a variety of domains, such as commercial, legal, diplomatic, workplace, community and family matters.
The term “mediation” broadly refers to any instance in which a third party helps others reach agreement. More specifically, mediation has a structure, timetable and dynamics that “ordinary” negotiation lacks. The process is private and confidential, possibly enforced by law. Participation is typically voluntary. The mediator acts as a neutral third party and facilitates rather than directs the process.
Mediators use various techniques to open, or improve, dialogue and empathy between disputants, aiming to help the parties reach an agreement. Much depends on the mediator’s skill and training. As the practice gained popularity, training programs, certifications and licensing followed, producing trained, professional mediators committed to the discipline.
“Mediation is coming, because it has to. . .Companies are not expected to take silly risks with shareholder assets if there are other ways to secure certainty at less cost. Businesses are increasingly drawing a line under their escalating conflict budgets and demanding much faster outcomes. They are also perceiving that they need to lead themselves out of the concentric circles which characterise litigation. Practitioners . . . are realizing that to retain their ever more discerning client base, and to win new clients, they need to prove themselves as spontaneous early conflict resolvers and solution providers, not just as good litigators and processors.”
Michael Leathes Head, Intellectual Property British American Tobacco
There are many forms of mediation. The most commonly used form is traditional mediation. This process has several distinct phases. In the first phase, the joint session, all parties, attorneys and the mediator are present. The parties may choose to have additional persons present, such as experts or psychologists. The attorneys present their client’s view of the facts and a discussion of the law which is applicable. It is critical for the parties to personally tell their stories and be heard by the opposing party and attorney.
If the parties listen carefully, they are likely to learn that the opposition’s perceptions are starkly different from their own. Becoming aware of these major differences in perceptions of the events which led to the dispute is extremely beneficial. When the parties carefully consider their different positions on important issues, they can begin to understand how difficult it will be for a judge or jury to make a decision. Which party is right? Which party is telling the truth? What proof does each party have to support its claims?
What Role Do the Parties Play in the Mediation?
Each participant in the mediation has a critical role. In fact, if each participant does not play the role the way it needs to be played, the mediation may fail. A party to a dispute or lawsuit needs to participate fully in the mediation process, preferably even before the mediation begins. Each party benefits by helping plan the mediation process, and each needs to help his attorney prepare for the mediation. A party needs to listen very carefully to what the opposing attorney says in her opening statement. This is a preview of what the judge or jury will hear during trial. Listen carefully.
Who Must be Present at the Mediation?
Each party must have a person present who can make a binding decision on behalf of that party. If the party is an individual, he or she must be present. If the party is a corporation, there must be an officer present who can bind the corporation. If the party is a governmental agency, all persons from the agency who are necessary to make a recommendation to the governmental board must be present. If an insurance company is involved, a representative with sufficient authority to make a decision on behalf of the insurance company must be present. Why go to all this trouble of making sure that each party is present and represented by someone who can make a binding decision? The dispute will very likely not settle otherwise.
In some cases parties may wish to have their technical experts at the mediation. When all parties have their experts present, this allows the opportunity to learn more than they would from days of costly experts depositions.
In some disputes emotional issues are a major, if not controlling, component. Unless the emotional issues are addressed during the joint session and explored during the caucus sessions, the dispute may not settle. Insurance bad faith, wrongful discharge, sexual harassment, and discrimination disputes are usually very highly emotionally charged. In these disputes it may be very helpful for a party to have his or her psychologist present. For example, in a recent wrongful discharge/malicious prosecution case (without getting too technical, you can assume this type of case is very nasty), during pre-mediation discussions with counsel, I suggested to plaintiff’s attorney that the plaintiff bring her psychologist to the mediation for support. When it came time for the plaintiff to tell her story, she absolutely froze. We adjourned the joint session so I could caucus with the plaintiff, her psychologist and attorney, where she was encouraged to share her story and feelings. When the joint session resumed, though the plaintiff spoke only briefly, she felt she was heard by the defendant. The defendant spoke openly, though briefly, as well. The case settled, and I attribute the settlement to the honest and open, though brief, discussion between the employee and ex-employer.