Trainings of Epykomene

BOUTIQUE HOTEL & PALACE 

Description

Epykomene trains your teams in hotel marketing knowledge but also in exploring current and prospective trends on the market. What are the new marketing and commercial opportunities for hoteliers? And what are the levers of growth to activate to develop and / or perpetuate your brand?

Objectives & missions
  • Master the essentials of the hotel industry: history, codes, French know-how, market segmentation
  • Analyse new trends in response to existing demands & latent expectations of existing and existing clienteles
  • Understand how best to sell to nomadic customers and among them focus on millennials & senior
  • Define the strategic opportunities of tomorrow for your Brand, a creative brainstorming
Expected results
  • Promote a Luxury or prestige Brand positioning in the hotel industry
  • Sales, retail and marketing teams trained in the hotel product and the knowledge of your brand
  • Communicate with skill & elegance with customers and at all levels of your Brand
  • Set up new actions to develop its brand awareness
  • Understand and target the millennial clienteles of the world

LEGAL INFORMATION

Epykomène is an official training organization registered by the DIRECCTE, regional control service of Ile de France, under the activity number #11755391375. Any questions? Contact Audrey Kabla, Founder of Epykomène: akabla@epykomene.com

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