Trainings of Epykomene


BRAND IMAGE, ROMANCE & STORYTELLING

Description

Epykomene invites you to discover and master the steps that make up the creation or renewal of the romance of your brand, the pillar of legitimacy in luxury and the promotional tools that flow from it. Brand management, operational marketing and communication are addressed during this training with knowledge and an effective methodology, pointed and 100% Luxury.

Objectives & missions
  • Understand the psychological and philosophical value of Luxury and Brand
  • Master the notions of Brand romance and storytelling
  • Increase your marketing culture, Luxury and “Marquienne”
  • Become aware of the search for authenticity within the Brand image by the Y and Z generations
  • Strengthen your knowledge of Luxury Codes, awaken marketing and commercial ideas to develop, create or refresh your Brand romance with the YUXA methodology
Expected results
  • Be resourced strategically and creatively
  • Give new directions and create new actions to its brand
  • Project a unique, consistent and impactful image of its Brand on its market

LEGAL INFORMATION

Epykomène is an official training organization registered by the DIRECCTE, regional control service of Ile de France, under the activity number #11755391375. Any questions? Contact Audrey Kabla, Founder of Epykomène: akabla@epykomene.com

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