Trainings of Epykomene

THE ART OF MANAGING A LUXURY BRAND  

Description

Epykomene invites you to discover the components of Brand Management adapted to the luxury sector and your market. What are the specificities of a “luxury” brand? What are the characteristics and the “must have” that create a coherent and authentic identity and brand image? How can we improve our marketing actions to increase its brand awareness, sales and brand equity?

Objectives & missions
  • Understand the psychological and philosophical value of Luxury and Brand
  • Master the aspects of Brand Management
  • Become aware of the particularities of luxury brands
  • Acquire effective knowledge and methods to renew both strategic and operational Brand marketing
  • Strengthen a Luxury or Prestige Brand positioning
Expected results
  • Feel more comfortable in mastering Luxury Brand Management
  • Adapt your marketing codes to your Brand and your market
  • Create a strategic action plan with vision and missions in the short / medium term

LEGAL INFORMATION

Epykomène is an official training organization registered by the DIRECCTE, regional control service of Ile de France, under the activity number #11755391375. Any questions? Contact Audrey Kabla, Founder of Epykomène: akabla@epykomene.com

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