“Young & successful, the designer Hampig Khoshian is the founder of Contrejour Paris, a growing upscale fashion watch brand. As the humble artist that he is, he made us a great honor letting us discover a little of his world for the blog of Epykomène. I am glad to share it with you today.” – A. Kabla
Can you describe Contrejour Paris in a few words for us?
Contrejour Paris is a French fashion brans which today creates & sells watches with a perspective a fashion lifestyle brands with a full accessory range such as handbags, jewels, shoes…
How did you get the idea?
The idea was to offer to the international market an innovative & detailed product made with high-hand products at an affordable price.The idea was to have a French different name. I knew the upscale and Luxury brands used to name themselves after the designer names such as Dior, YSL or Chanel. Then, you had a pool of fashion brands named like Diesel & Guess. I really wanted something apart from that. And after a long brainstorming, I used Contrejour. Contrejour is a photography effect when you have a light source behind the product you photograph of. Good photographers use it for their advantage and that’s exactly what we are saying. We are sating that we are different from the others knowing very well what we are doing.
What is your process when you create a new watch? How do you understand the needs?
First of all, a new watch means a new watch lines that has to fit in Contrejour collections. There are 2 main necessary things to create the new product and that are parallel: Inspiration & the market need.
To get the market needs, I check the trends, each season has its colour and shapes & we have to be avant-gardist. Second main thing is the feedback from the customers to try to adapt the product to their needs still focused on keeping Contrejour Soul.
Who is your clientele?
Our clientele is 60% women & 40% men between 25 to 45 years old. There are independent, fashion oriented who appreciate sophisticated products.
To you, what is the uniqueness & the strength of the Contrejour Paris compared to its competitors?
First of all, innovation in design. And also, the use of different & fine materials in a single product to create uniqueness.
If you your brand was an animal, what would it be?
A Lynx, wild & beautiful.
Let’s talk a little bit about you now! Where does your passion for watches come from?
It’s not only a passion for watches it’s more a fashion for fine products & design. It comes from the love for sophisticated & highly detailed creations.
If you could travel to another time period, which one would it be?
1968!! Sex, drugs & rock & roll
If your concept was a piece of Art, which would it be and to whom would you sign it for?
A painting from Otto Muehl and I would sign it for Kate Bekinsale (Pearl Harbor).
How do you plan your career to evolve within the next 10 years?
Well, first I have to bring Contrejour in the high level of international well-established brands in the next 5 years. And then, I would like to have new companies working on other product designs such as furniture or cars or jewellery.
Which character real or imaginary, dead or alive, would you like to have as a client?
I would like to have as clients Johnny Depp as a person & Mystique from X-men for the imaginary character.
What is your favorite dessert?
Ice cream, lots of it! For breakfast, lunch & dessert!
Which quotation do you take as a mantra/modo in life?
“I have the simplest tastes. I only like the best.” – Oscar Wilde
If you were to anticipate the end of your career book, which would be a good epilogue?
One lifetime is not enough!