Louis Vuitton’s Spring 2013 campaign is with artist Daniel Buren to recreate a similar checkered set as we have just seen in the LV’s runway presentation on October. This matchy-matchy effect is requested by Louis Vuitton’s American artistic director Marc Jacobs.

Marc Jacobs casted pairs of lookalike models to coincide with the repetition of patterns shown in the spring season’s clothing.

Ayca Demirhan Ozkan