AI or artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. These processes include learning (the acquisition of information and rules for using the information), reasoning (using the rules to reach approximate or definite conclusions), and self-correction.

Nowadays, human is the most clever “race” on earth, but how long is this going to last? Improvements regarding artificial neurons could soon set up a unprecedented step in humanity history. Artificial machines will soon be capable of reflecting like humans.

artificial intelligence3

Are artificial intelligence and luxury compatible?
Luxury industry is proud of its traditions, amazing know-how, craftspeople…
However it seems like the new technology wave is about to change the luxury universe and change the traditions as well. Artificial intelligence will soon become indispensable.

In order to let its adepts see the unique atmosphere back stage during fashion shows, Dior has imagined virtual reality glasses called “Dior eyes”. It associates 360° sound catchment with imaging technology which make the person wearing the glasses have the feeling to be in total immersion back stage. These glasses will be accessible by the month of June 2015.



YouVisit is a powerful platform that allows businesses and institutions to easily create embeddable virtual tours and virtual reality content. “We’ve found a way to bring the college campus to life,” says Abi Mandelbaum, CEO and cofounder of YouVisit a leader in virtual campus visits.


In a world where everything is connected, luxury goods clients expect nothing less than an experience transforming the act of purchase in an almost perfect science. In 2014, big store Neiman Marcus has even merged its staff teams and e-commerce to deliver shopping experience to consumers.


We think that the store of the future will be all digital, with a human touch for luxury brands. What will change is the nature of available alternatives for clients. Imagine a world where you will be able to go shopping direclty in a virtual reality store. From now your personalised shopping coach will be an artificial intelligence. Your body will be 3D-scanned to the millimeter so everything you find in the store is at your proper size, available in your favourite colors. To accelarate the buying process, your avatars wear your cloths with your favourite options. The outfits you will select will then be made in your exact size, using robotics ressources and 3D impression. Your apparel on demand will be delivered in few hours certainely by drones…

In about fifteen years, man and computeurs will be very close to each other. So close that some scientists say a human will be able to have a love relationship with a robot. It is alrealdy happening, indeed, soldiers who use mine-clearance robots daily develop affection for them. They trust them, consider them as someone they can count on to preserve them alive…


Léonie Fauche