Azzedine Alaïa is a Tunisian couturier and shoes designer who lives in France.

azzedine alaia - Epykomene - Marketing de Luxe - Agence - Expertise - Savoir Faire

He went to the Beaux Arts in Tunis and then he studied sculpture. After his graduation, Alaïa began working as a dressmaker’s assistant and then, he began dressing private clients. In 1957, he decided to he moved to Paris to work in fashion design.

azzedine alaia - Epykomene - Marketing de Luxe - Agence - Expertise - Savoir Faire

He was very talented. In Paris, he started to work as a tailleur at Christian Dior, then for Guy Laroche, Thierry Mugler. In 1970, he decided to work for himself and opened  its first atelier. For almost 20 years, he dressed in a private way the world’s jet set: Marie-Hélène de Rothschild, Louise de Vilmorin, Greta Garbo… and many others.

azzedine alaia - Epykomene - Marketing de Luxe - Agence - Expertise - Savoir Faire

In the 1980, he produced ready to wear collections and it was a big succes. He was voted Best designer of the year and Best collection of the year at the Oscar de la Mode by the French Ministry of Culture in 1980. His talented has been rewarded.

His collections are distributed in every prestigious place as in Barneys New York to the big Maisons such as Balanciaga, Lanvin or Dolce & Gabbana. Today, it counts around 300 points of sell across the world.

Barneys - New York - Epykomene - Marketing de Luxe - Agence - Expertise - Savoir Faire

What we love at Azzedine Alaïa is his conception of Luxury: confidential, calculated & spontaneous.

The Alaïa style is immediately recognizable: cuts underline curves, structured shoulders, marked waist… He knows perfectly how to value the woman body and how to modernize & bring freshness to the classics of the Maison… he dressed the biggest stars of the moment… Rihanna is so gorgeous in that Azzedine Alaia dress for the Grammy Awards !

azzedine alaia - Epykomene - Marketing de Luxe - Agence - Expertise - Savoir Faire

If you d’ont know the brand yet, just go for it..

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Melissa GAUDRON