Petit Bateau unveils its “hut” rue de Sèvres

In his revisited shop in the Rue de Sèvres in Paris, Petit Bateau puts childhood and childhood back in the heart of its retail. In this place of 115 square meters which is adorned with moldings in the style of Haussmann apartments, a wooden […]

Mirae the new very feminine fashion brand

With 7 mini-collections a year, the designer Tara Jarmon, accompanied by her daughter and a stylist, launches Mirae, a new feminine brand, colorful and authentic.

They are three. First, there is Tara Jarmon, founder of the eponymous brand. Then there is […]

The surprising but full of promise collaboration between H&M and Moschino

As H&M had already done in its previous collaboration with Balmain, it was during the Coachella festival in April that the brand revealed the new designer with whom it will be associated with an exclusive collection. This is Moschino. With its bed […]

Zoom on Ellery Paris : the australian couture

Australian designer based in Paris, Kym Ellery combines avant-garde and inspiring volumes.

Originally from Karratha, in Western Australia, trained in fashion design in Perth and then at Central Saint Martins School in London, Kim Ellery launched her brand in 2007. A […]

Exhibition Margiela, the Hermès years at Arts Déco in Paris

The Museum of Arts Décoratifs hosts the exhibition “Margiela, the Hermès years” conceived and presented in 2017 by the MoMu (Antwerp Fashion Museum) in collaboration with Martin Margiela. This unprecedented project highlights the surprising and fruitful collaboration between Hermès and the Belgian […]

The winning collaboration between Supreme & Rimowa

After Louis Vuitton, the New York brand collaborates with another brand of the LVMH group and presents a luggage collaboration, the Supreme x Rimowa collection.

The pieces in this collection are customized versions of Rimowa’s Topas Multiwheel suitcase, equipped with four […]

Gucci launches capsule collection with Ignasi Monreal

Gucci is once again supporting art, this time collaborating with Ignasi Monreal.

The Italian luxury house has teamed up with the Spanish artist for a new limited edition capsule collection featuring artwork created by Monreal for the brand’s Spring-Summer 2018 campaign.

Brand inventory of Berluti by Luxury students

Today I have the pleasure to introduce you, a project realized by my students in Master 1 Luxury Brand Communication at Sup de Pub within the framework of the class I give Brand Management. Antonin Dansicare & Elias Doelman studied the brand Berluti.

Discover Influencers and Brands partnership with Luxury Students

Today I have the pleasure to introduce you, a project realized by my students in Master 1 Communication et Marketing du Luxe at Sup de Pub within the framework of the class I give Brand Management. Caroline Ausset, Yasmine Chari, Margaux Dumoulin and Estelle Varillon studied the link between Luxury and […]

When Sportswear seduce Fashion Directors

The list of luxury houses and creators who collaborate with brands stemming from the universe of the sport does not stop lengthening over the years. As Alexander Wang x Adidas, Riccardo Tisci x Nike, Stella McCartney x Adidas or still the recent […]

Art in the heart of Luxury according to Luxury students

Today I have the pleasure to introduce you, a project realized by my students in Master 1 Communication et Marketing du Luxe at Sup de Pub within the framework of the class I give Brand Management. Mélanie Burle, Alexia Framery, Gwendoline Chalencon, Blandine Reiffers and Ornella Dutti studied the link between Luxury […]

Simon Porte Jacquemus, or the uncluttered fashion

Arrived from Lubéron in 18 years, without any contact but with the will of those who reach their purposes, he questions to the editors of mode by e-mail, organizes happening in the middle of the street. Then seller to Comme des Garçons in […]

Vêtements, a name so common as he allows to hide.

The choice of this label, which activates an avalanche of results on Google but never the one that we look for, is not completely owed probably not at random.

“To be invisible on the Internet, it is the dream!” said […]

Sexism and Luxury seen by Luxury students

Today I have the pleasure to introduce you, a project realized by my students in Master 1 Luxury Brand Communication at Sup de Pub within the framework of the class I give Brand Management. Zaiynab Dabo, Antonin Dansicare, Jezabel Sarrotte and Francesca Policastro studied the link between Luxury and sexism.

Zoom on Koché

In 1998, Christelle Kocher obtains a scholarship to study the fashion in Central Saint Martin, before beginning a lightning career and chain contracts at Bottega Veneta, Dries Van Noten, Chloé …

Since she launched her brand in 2014, the creator Christelle […]

Exposition Balenciaga : Shaping Fashion au Victoria and Albert museum à Londres

A l’occasion du 100ème anniversaire de sa toute première boutique de San Sebastian et des 80 ans de sa maison de style parisienne, le Victoria & Albert Museum consacre une rétrospective exceptionnelle au couturier Cristóbal Balenciaga au travers de ses plus belles […]

Balenciaga : Shaping Fashion exhibition at V&A museum in London

On the occasion of the 100th anniversary of his very first shop in San Sebastián and of 80 years of his Parisian house of style, Victoria and Albert Museum dedicates an exceptional retrospective to the fashion designer Cristóbal Balenciaga through his most […]

Fashion Industry is committing

These past years, we saw many brands committing for several worthy causes.

Anine Bing, the Danish creator, has just revealed her new campaign of lingerie. She pays tribute to the diversity and beauty of the feminine bodies. And for the occasion, the creator […]

The value of clienteling in Luxury by Luxury’s Marketing students

Today I have the pleasure to introduce you, a project realized by my students in Master 1 Luxury Brand Communication at Sup de Pub within the framework of the class I give Brand Management. Alexandra Lion, Gloria Sadiki et Marine Laurenson studied the link between Luxury and clienteling.

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