Epykomene studies Brand image practical cases in Luxury & upscale field worldwide
Today I have the pleasure to introduce you, a project realized by my students in Master 1 Luxury Brand Communication at Sup de Pub within the framework of the class I give Brand Management. Zaiynab Dabo, Antonin Dansicare, Jezabel Sarrotte and Francesca Policastro studied the link between Luxury and sexism.
A year ago, was the launch of the first book written by Audrey Kabla and published by les Editions KAWA in France.
“Marque & Luxe” talks about the philosophical, psychological & spiritual approach of Luxury & Luxury Brands. We discover there the YUXA concept which allies the precepts of Yoga with […]
Changes are good & necessary, that is what we often say.
Yet sometimes, once we remained in the same position for the long, the mouvement appears scary, difficult and obviously unsettling. It remains necessary.
And this has been what I have been through for the past couple months with the blog of Epykomène.
Discover le salon des […]
freelance.com showcases the skills of qualified contractors/freelancers to companies in the areas of IT, marketing and communication, journalism, translation, training as well as consultancy.
These companies (or employers) use the services of freelance.com to help them evaluate, select and recruit the right […]
The famous brand Richard Mille had the idea to conceive with his ambassador and partner Rafael Nadal, the lightest watch in the world: the RM 27-01. The particularity of this watch? 19 gram. You don’t even feel the weight of the piece on your arm. To this, you can add an exceptional design […]
If all these years aimed at a democratization of the Luxury, which has been largely beneficial from an economic point of view for several luxury houses, it also has somewhat affected their image, making the prestigious accessible.
But lately is recorded a very strong growth of the […]
What if Armani was launching Armani Airlines?
Ladies & Gentlemen, please be aware that “Welcome on board of Armani Airlines !” is a pure fictional case study. This fictional case study does not intend that the Armani House is one of our clients. This fictional case study doesn’t reveal Armani is […]
In the beginning, it was a way to express oneself, now tattoos has gone through decades and has evolved with mentalities. Today, thanks to the ephemeral tattoos, it becomes a real fashion accessory.
Tattooing has existed in many parts of the world for centuries with symbolic, religious, therapeutic but also […]