Epykomene studies Brand image practical cases in Luxury & upscale field worldwide

Petit Bateau unveils its “hut” rue de Sèvres

In his revisited shop in the Rue de Sèvres in Paris, Petit Bateau puts childhood and childhood back in the heart of its retail. In this place of 115 square meters which is adorned with moldings in the style of Haussmann apartments, a wooden […]

Mirae the new very feminine fashion brand

With 7 mini-collections a year, the designer Tara Jarmon, accompanied by her daughter and a stylist, launches Mirae, a new feminine brand, colorful and authentic.

They are three. First, there is Tara Jarmon, founder of the eponymous brand. Then there is […]

The surprising but full of promise collaboration between H&M and Moschino

As H&M had already done in its previous collaboration with Balmain, it was during the Coachella festival in April that the brand revealed the new designer with whom it will be associated with an exclusive collection. This is Moschino. With its bed […]

Zoom on Ellery Paris : the australian couture

Australian designer based in Paris, Kym Ellery combines avant-garde and inspiring volumes.

Originally from Karratha, in Western Australia, trained in fashion design in Perth and then at Central Saint Martins School in London, Kim Ellery launched her brand in 2007. A […]

The winning collaboration between Supreme & Rimowa

After Louis Vuitton, the New York brand collaborates with another brand of the LVMH group and presents a luggage collaboration, the Supreme x Rimowa collection.

The pieces in this collection are customized versions of Rimowa’s Topas Multiwheel suitcase, equipped with four […]

Retrouvez Audrey Kabla au Salon du Luxe 2018 à Paris

Le mardi 19 juin se tiendra Salle Gaveau, le Salon du Luxe édition 2018, organisé par le Journal du Luxe.

Le Salon du Luxe Paris constitue la plus grande rencontre luxe professionnelle francophone, entièrement traduite, en simultané, en anglais. Chaque année depuis 2015, ce sont plus […]

When Sportswear seduce Fashion Directors

The list of luxury houses and creators who collaborate with brands stemming from the universe of the sport does not stop lengthening over the years. As Alexander Wang x Adidas, Riccardo Tisci x Nike, Stella McCartney x Adidas or still the recent […]

Kiehl’s : the USA conquers France

The famous American brand of pharma-cosmetic established in New York on 1851 is standing out as a reference brand in the luxury cosmetic.

Kiehl’s is synonymic of quality and efficiency with natural formulations meeting the needs of the face, the […]

Zoom on Koché

In 1998, Christelle Kocher obtains a scholarship to study the fashion in Central Saint Martin, before beginning a lightning career and chain contracts at Bottega Veneta, Dries Van Noten, Chloé …

Since she launched her brand in 2014, the creator Christelle […]

The “Marque & Luxe” is celebrating its first anniversary!

A year ago, was the launch of the first book written by Audrey Kabla and published by les Editions KAWA in France.

“Marque & Luxe” talks about the philosophical, psychological & spiritual approach of Luxury & Luxury Brands. We discover there the YUXA concept which allies the precepts of Yoga with […]

Audrey Kabla is talking @ le salon des formations du Luxe – January 14th 2017

Audrey Kabla will be part of the 10.30 am conference at le salon des formations du Luxe du Saturday January 14th, 2017 in Paris for ISEFAC BACHELOR from IONIS group.

Audrey Kabla will introduce her book Marque & Luxe expliqué à mon boss published November 23rd, 2016 with the Editions KAWA.

Discover le salon des […]

It’s time to work differently with Freelance.com

Freelance.com

freelance.com showcases the skills of qualified contractors/freelancers to companies in the areas of IT, marketing and communication, journalism, translation, training as well as consultancy.
These companies (or employers) use the services of freelance.com to help them evaluate, select and recruit the right […]

Rafael Nadal & the Watch Mille

The famous brand Richard Mille had the idea to conceive with his ambassador and partner Rafael Nadal, the lightest watch in the world: the RM 27-01. The particularity of this watch? 19 gram. You don’t even feel the weight of the piece on your arm. To this, you can add an exceptional design […]

The repositioning of the Luxury brands to the Ultra-Luxury

If all these years aimed at a democratization of the Luxury, which has been largely beneficial from an economic point of view for several luxury houses, it also has somewhat affected their image, making the prestigious accessible.

But lately is recorded a very strong growth of the […]

Fictional case: Welcome on board of Armani Airlines!

What if Armani was launching Armani Airlines?

Ladies & Gentlemen, please be aware that “Welcome on board of Armani Airlines !” is a pure fictional case study. This fictional case study does not intend that the Armani House is one of our clients. This fictional case study doesn’t reveal Armani is […]

Tattoos making their way in the Luxury world

In the beginning, it was a way to express oneself, now tattoos has gone through decades and has evolved with mentalities. Today, thanks to the ephemeral tattoos, it becomes a real fashion accessory.

Tattooing has existed in many parts of the world for centuries with symbolic, religious, therapeutic but also […]

Load More Posts
Translate »