The “Marque & Luxe” is celebrating its first anniversary!

A year ago, was the launch of the first book written by Audrey Kabla and published by les Editions KAWA in France.

“Marque & Luxe” talks about the philosophical, psychological & spiritual approach of Luxury & Luxury Brands. We discover there the YUXA concept which allies the precepts of Yoga with […]

Digital moi cher Luxe !

Bonjour chers professionnels & passionnés du Luxe.

Dorénavant, les articles stratégiques se mêleront aux événements de la vie d’Epykomène et aux posts tendances sur les concepts et les Marques qu’on adore ! Autre nouveauté, des articles 100% en français ! Voici l’un des premiers sur le digital.

“The perceptions of Luxury” introduced by Audrey Kabla

Founder of Epykomene agency, Audrey Kabla spends several months each year enjoying the beauty of the US and more particularly NYC, Chicago and Los Angeles.

Last August 2nd, she was invited to hold her first public talk about the Perceptions of Luxury at Beautique Dining. […]

Let’s talk about Wine & spirits brands counterfeit in the United States

There is no discussion about it. Counterfeiting is ugly, illegal & a very low move. As a French person and a Luxury expert & aficionado, there is no grey area (it means opportunities for moderation) in this statement.

Counterfeit in French is “Contrefaçon” which literally means “against the hand-made, down with the creation”… yes […]

What if we made a change?

Changes are good & necessary, that is what we often say.

Yet sometimes, once we remained in the same position for the long, the mouvement appears scary, difficult and obviously unsettling. It remains necessary.

And this has been what I have been through for the past couple months with the blog of Epykomène.

Why Dubaï has became the Luxury capital city of the world?

Dubai, the most developed city – emirate of the UAE has grown thanks to its oil reserves. The city took advantage of its resources to grow with large investments in luxury hotels and tourist sites in the futuristic look . Dubai wants to conquer the […]

2016-02-19T10:00:31+00:00StrategYK|

Distribution of luxury products on internet

What cybercommerce and marketing strategies are adapted for luxury brands ?

How are luxury brands introduced online? What are the risks and opportunities of online salse for luxury brands? Who buyes luxury products online ? What are the online community’s motivations and obstacles to buy luxury products online.

Luxury clients are […]

2015-12-16T10:25:34+00:00StrategYK|

Air France exports seduction à la française in a modern and pop spot

How does Air France do to reinvente its brand and in the same time contributes to the image of France abroad?

Air France encourages to travel à la Française with values such as elegence, refinement and humour. In 2014, the brand has done a strategic repositioning around seduction. In a spot, Air […]

Generation Y & Luxury hospitality: how seduce them?

This new target shakes up the luxury tourism industry. The Millennials show a change in their attitude; in deed, they are more informed, more affluent and more used to travel.
Luxury hotels symbolize a desire for Generation Y. First of all, they want to be listening to by the hotel staff while remaining as unobtrusive as possible.

Then, […]

2015-11-19T10:00:55+00:00StrategYK|

“Mediation is coming, because it has to…”

Mediation, as used in law, is a form of alternative dispute resolution, a way of resolving disputes between two or more parties with concrete effects. Typically, a third party, the mediator, assists the parties to negociate a settlement. Disputants may mediate disputes in a variety of domains, such as commercial, legal, diplomatic, workplace, […]

2015-11-09T13:55:32+00:00StrategYK|

Who are Luxury Brazilian clients?

The attitude of Brazilian consumers is: Why wait if I can have it now?

Brazilian Luxury Client are very brand conscious, well informed and traveled. They are very familiar with international luxury brands and they care about quality and exclusivity. They are influenced by European culture and style, and by the American casual fashion style and consumption […]

2015-10-29T10:00:04+00:00StrategYK|

Co-branding & Luxury brands

Samsung, Coca-Cola, Peugeot, Nespresso … are all brands that appeal to renowned designers, luxury brands to cosign exclusive and unique products in limited edition. In recent years, this phenomenon affects the world of fashion not without some criticism and misgivings …

Renowned for offering trendy clothes at affordable prices, H&M goes further since 2004 […]

2015-10-12T10:00:40+00:00StrategYK|

Insight of Brazilian Luxury Market

Brazilian Luxury Market Overview:

Brazil is a nation whose largest city has more billionaires than Paris, Los Angeles and Geneva and 78% of them live in São Paulo and Rio de Janeiro. Its economy saw its luxury segment to grow 5% in the last 12 months. The luxury market in Brazil is becoming one valuable business […]

Has handicraft become a “luxury” for houses of the sector?

Nowaday, we can notice that the handicraft knows difficulties that penalize Luxury houses. Indeed, the competitiveness of the latter is in danger due to the increase of the production costs resulting from the increasing scarcity of artisans and small hands which are held expertise.
Added to this, we can notice the presence of innovative houses […]

2015-09-08T10:00:10+00:00StrategYK|

Artificial intelligence and luxury

AI or artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. These processes include learning (the acquisition of information and rules for using the information), reasoning (using the rules to reach approximate or definite conclusions), and self-correction.

Nowadays, human is the most clever “race” on […]

2015-08-26T10:00:17+00:00StrategYK|

The repositioning of the Luxury brands to the Ultra-Luxury

If all these years aimed at a democratization of the Luxury, which has been largely beneficial from an economic point of view for several luxury houses, it also has somewhat affected their image, making the prestigious accessible.

But lately is recorded a very strong growth of the […]

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