For a few years now, Coca Cola collaborates with fashion & Haute Couture designers to dress its bottle in a fashion way.

Coca Cola - Epykomene - Luxury - Agence marketing Luxe - Savoir Faire français

Coca Cola succeeded to appeal the most talented artistic directors of the bigger fashion & Haute Couture Maisons. They participated in the game and designed the most famous bottle worldwide according to their artistic inspirations with humour, elegance & chic. The Coca Cola Light bottle had never been so Luxurious !

I will refresh your memory. In 2008, it is Sonia Rykiel who customized the bottle with black, orange, yellow and pink stripes, symbol of the Maison.

Sonia Rykiel Coca - Epykomene - Luxury - Marketing - Agence Marketing de Luxe - Savoir-faire

In 2011, it is the turn of Karl Lagerfeld to assure this Luxury transformation. This is, by the way, his second collaboration with the brand.

Karl lagerfeld coca

Jean Paul Gaultier is indisputably THE Coca Cola designer with its three collaborations to his credit. We love those designs below that recalls perfectly the Jean Paul Gaultier universe with the marinière and the woman corset…

Jean Paul Gaulthier

Of course, there were others numerous collaborations with Roberto Cavali, Marni, Missoni, Moschino, Versace, Alberta Ferreti, BlueMarine, Fendi etc.

The latest one who collaborated with Coca Cola was the famous american designer – and sexy – Marc Jacobs. Its designs are funny, of-the-wall & commited : he wanted to pay tribute to women emancipation through the 80s, 90s & 2000s…

Marc Jacobs Coca

Marc Jacobs Coca Cola - Epykomene - Luxury - Marketing - Agence Marketing de Luxe - Savoir-faire

When we see all that wonderful and classy bottles, we don’t want to open it ! It becomes a real piece of art…

Melissa GAUDRON