We can always find time for an email or a rendez-vous 😀
We can be reached at the following email address, firstname.lastname@example.org
Looking forward to hearing from you, I wish you an excellent day under the sign of the Epykomène…
On peut toujours se retrouver sur les réseaux sociaux !
In the town center of Santa Monica, the Fairmont Miramar Hotel propose to its visitors a luxurious and refined customer experience. You could spend a pleasant night in classical and elegant bedrooms and suiterooms, or relax in the beautiful park surronded by palm trees.
You could savour fresh, organic and local products in the FIG Restaurant of the Fairmont Miramar Hotel, and eat dishes at the cooked meats and cheese bar. You could also savour a fresh cocktail in the Patio, located just in front of the aquarium of koi carps and waterfall.
The Exhale Mind Body Spa in the hotel allow you to relax during your vacations. With five treatment rooms including a manicure/pedicure room, a massage room and a facial treatment room, Exhale offers a full range of spa services. Guests can also relax by the pool or enjoy treatments in the room.
Fairmont Miramar Hotel & Bungalows
101 Wilshire Boulevard
Santa Monica, Californie
Téléphone : (310) 576-7777 Télécopie : (310) 458-7912
Courriel : email@example.com
Conceived as an informal, relaxed contemporary bistro in an aesthetic environment, the restaurant provides a beautiful view at his visitors and also an innovative culinary offer. In fact, you can stay at the restaurant for a short or a long time and savour delicious dishes or gastronomic creations imaginated by the chef Karil Lopez.
The Balcon have 170 seats inside spread over several different areas like rooms, breakfast tables, bars and private rooms, and also a panoramic terrace, which make of this place an unavoidable restaurant in Paris.
Nowaday, we can notice that the handicraft knows difficulties that penalize Luxury houses. Indeed, the competitiveness of the latter is in danger due to the increase of the production costs resulting from the increasing scarcity of artisans and small hands which are held expertise.
Added to this, we can notice the presence of innovative houses which are quick industrialize their production on the luxury market.
Luxury houses are therefore obligated to choose between higher prices or diversify their productions to maintain their margins but this choice is difficult because each solution to its disadvantages. In deed, higher prices may cause a lack of competitiveness and therefore lower sales means lower profits. Conversely, if luxury houses prefer to maintain margins through alternative modes of production, they will rule out their identity and may participate to the popularization of luxury goods which essentially goes along with the handicraft and the know-how.
Thus, the maintenance of handicraft in the luxury sector seems to be essential and indispensable. That’s why initiatives have been taken in favor of the preservation and promotion of the handicraft which proves to be an integral part of the historical and cultural French heritage.
To save the French heritage some initiatives have been taken nowaday by luxury participant such as: the creation of the Sorbier Endowment Fund from the famous Haute-Couture house, Franck Sorbier, the creation of the Comité Colbert or the Entreprise du Patrimoine Vivant (Living Heritage Company, or EPV). But also, the creation of handicraft schools such as L’école Van Cleef & Arpels or the creation of “Métier d’art” collections, for examplen in Couture and Watchmaking sectors.
To finish wtih, these initiatives are also the act of a State which seems to be well adivised to preserv the French heritage and to promote sales thanks to tax giveaways (tax reduction).
Otherwise, luxury houses are aware of the marketing challenge behind the handicraft and the the know-how. Indeed, it is a vector image built by the story-telling but also by the quality of manufactured products. It must respond to new expectations from luxury clients who are focusing today to traditional and authentic values. Furthermore, Haute Couture, whose handicraft is an essential condition, is the proof to be a great communication channel whose the luxury sector is dependent. Indeed, Haute-Couture raises dreams into customers minds and it is a source of inspiration for the ready-to-wear. This segment appears to be an investment that galvanizes sales from the other luxury segments.
Finally, it appears that the craft, although expensive, can be profitable for the sector; and this for several reasons. The first one is the fact tgat Luxury is a niche market whose products have a low elasticity due to their high-value price. The second one is the fact that luxury is a market boosted by the luxury tourism in France. Finally, some companies have the opportunity to invest in vertical integration to do economies of scale and to dicrease lower production costs while preserving their artisanal production.
Due to these factors, we can be optimistic about the future and the place occupied in the luxury handicraft. Jewellers, feather masters, gilders, milliners, stone-setters, tailors etc. So many businesses which define luxury since it would be the luxury without handicraft. The challenge therefore seems to preserve the handicraft to preserve the luxury sector.
However, the issue is ambivalent and sometimes difficult to define because the luxury houses must: maintain the tradition while innovating (without losing their target cores) and maintain the scarcity phenomenon while attracting new customers.
The luxury watchmaking house Frederique Constant seems to be a good example of control of this issue. Indeed, during the fair BaselWorld 2015, te luxury watchmaker reveals its connected watch. Pioneer in this traditional codes sector, the watchmaking brand shows that it is possible to combine product innovation and preservation of the handicraft know-how because the timepiece production is totaly swiss made and handcrafted.
Ethical issues and world’s sustainability are growing concern in luxury sector as well. Green products are getting more and more popular with the reputable designers like Stella McCartney.
World’s first bags that are made from zero deforestation-certified Amazon leather. These bags will feature an inner label embossed with the “Gucci for Green Carpet Challenge” script. Moreover, fashion house has pledged to donate 50,000 euros to the good folks at National Wildlife Federation, an organization that works to promote sustainable, ecologically-sourced Brazilian leather.
This brand new green-line will be available in selected Gucci flagships stores worldwide and on gucci.com from February 2013.
2014 was the “Year of the Woman” for Richard Mille. The luxury brand presented a series of timepieces that play subtly with the three dimensionality of his watches, the combination of different materials that is one of his signatures and a more discreet technicality.
The RM 19-01 Natalie Portman Tourbillon by Richard Mille
The RM 07-01 Ladies Automatic by Richard Mille
The RM 037 Ladies Automatic by Richard Mille
The flagship piece in this feminine collection is without doubt the Tourbillon RM 51-01 Tiger and dragon. Richard Mille’s collaborate with the famous Malaysian actress Michelle Yeoh to create this exclusif timepiece.
They developed the concept of forms and shapes integrated within the watch’s movement, with a visual scene centered on the symbolic themes of the Tiger and the Dragon, with a tiger and a dragon clutching the tourbillon movement.
Why ‘Tiger and Dragon” ? They have deeply influenced Asian culture. The Tiger, considered as ‘Yang’ supremacy, therefore male, was viewed as a demon hunter. For the military, the tiger, symbol of courage, was represented on shields and weapons. The dragon, meanwhile, is a very common symbol in China, taking on many complex traits, as an emblem that can unify a group, or a larger nation. Today we closely associate it with prosperity and happiness.
A limited edition of 20 pieces in 18-carat white or red gold.The timepiece has a power reserve of 48 hours, indicated by a red line between 10 and 11 o’clock, the grade 5 titanium movement includes a torque limiting crown to protect the watch from possible overwinding.
We invite you to visit Richard Mille’s website