Rolex is the Official Timekeeper of Formula 1 and official timepiece. So the iconic Rolex Cosmograph Daytona watch is coming to Formula 1.
“This is an exciting step for us at Rolex as the fit between Formula One and our brand feels very natural and, like all great partnerships, needs little explanation,” said Gian Riccardo Marini, CEO of Rolex SA.
CEO of Formula Group, Mr. Ecclestone said: “Without question, Rolex is the partner of choice for a world class sporting series like Formula One.”
Rolex will be responsible for keeping time at the races of course, including the usual practice of showcasing the time at key corners and illustrating differences in lap times between drivers.