According to the Digital Luxury Group – DLG’s new report, Europa Star and the Luxury Society indicates that Chinese interest in luxury wathces remains high and still growing.

Report also claims that Chinese clients are becoming more educated and sophisticated.

The top ten most-searched luxury watch brands –Omega, Rolex, Longines, Cartier, Rado, Patek Philippe, Vacheron Constantin, IWC, Piaget, and Chanel.

As is known, Dior has designed VIII watch collection which is linked to the historical codes of the brand itself. But what is more in Chinese astrology, eight is considered a lucky number. Dior charm found and turned into a symbol of the brand.

By the inspiration of the lucky color of Chinese people, Dior launched the Dior Rouge watch collection as well.

Tag Heuer designed a collection with a yin-yang shape that is quite popular in China.

Ayca Demirhan Ozkan