Actually an international famous brand, L’Occitane en Provence went from a Provencal local business of cares to a successful multinational in less than forty years.
L’Occitane en Provence is a French group based in Provence, in the South of France since 1976 and which produces and sells cosmetic and wellness products.
The group developped its business since its creation and owning actually international brands that are L’Occitane en Provence , Melvita, Le Couvent des Minimes, Erborian and L’OCCITANE in Brazil. If you take a close look, you understant that L’Occitane Group is specialised in the development of high quality products based on natural and organic ingredients, while respecting the environment.
The mission of the brand is to “transmit the Provencal and Mediterranean lifestyle by offering beauty products of high quality, effective and natural”.
All around the world, when you enter in a L’Occitane shop, you will always find the same smells and the same decor an merchandising, to keep an effective brand consistency. The brand image is carefully mastered: “L’Occitane is based on the values of the Latinity (senses, warmth, color) and an idealized vision of Provence.”
The concept is simple: to sell the Provence to the world, but to sell it as imagined by the customers who have probably never been there: “colorful landscapes, sunny villages, rustic with scents of Southern France.”
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