Luxury, brands & travels2019-01-18T12:13:19+00:00

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Do You Know That The Best Restaurant In The World Is French?

Well, according to the list of the “50 best restaurants in the world” in 2019 by The World’s 50 Best, the one to get the first place is the French restaurant of Mauro Colagreco : the “Mirazur” located in Menton in the Maritimes Alpes.

Despite France’s reputation for luxury this is the first time that a French restaurant has won the title since the creation of this ranking established by the British magazine specialized “Restaurant” which is the most popular of the world gastronomy.

Native of La Plata in Argentina, when Mauro Colagreco arrived in France in 2001 he was trained by the best chefs such as: Bernard Loiseau in Bourgogne, Alain Passard at L’Arpège in Paris and finally Alain Ducasse at the famous Plaza Athenee.

But what’s so special about it?

A free, creative and respectful cuisine

Beyond being located in an idyllic setting between sea, land and mountains, and offering fresh, healthy and respectful dish, the superb restaurant offers an “incredible experience” with creations that renew every day. The chef is “Inspired by the sea, the mountain and the fruits and vegetables grown in his own gardens, Mauro invents clean, pictorial, colorful plates that play on bold textures and combinations.” The 2019 Michelin Guide describes the cuisine of chef as a “unique and daily anthem with aromatic plants, flowers, vegetables from his vegetable garden, citrus fruits, his inspiration does the rest, and allows him to transcend the seasons and the region”.

The best dish of the chef ?

Beet is in the spotlight! A beetroot that he grows in his vegetable garden after two seasons in the ground, cooked in a crust of salt, that he emerges in carpaccio and covers with caviar. Finally, to break luxury codes it serves bread as a dish in its own right.

The price ? From 160 euros up to 260 euros without wines.

Visit With Us The Most Expensive Hotel Room In The World In Las Vegas

When Art meets Luxury

In the Nevada desert there is Las Vegas. Eldorado of all fantasies. There are hotels of all kinds and at all prices. In the race for exuberance and opulence, The Palms Hotel wins the medal. Indeed, the Maloof family, owner of the hotel, inaugurated this year the most expensive hotel room in the world: the Empathy Suite. Between suspended sharks, oversized pills graphics and a floor decorated with butterflies, the suite that the British artist Damien Hirst designed for the Palms Casino Resort  is waiting the most demanding customers of the world.

Damien Hirst who is he?

He is a contemporary British artist. His artistic practice explores the complex relationships between art, religion, science, life and death. He is known for his sumptuous creations related to pop culture and his famous animals preserved in formaldehyde and his skulls encrusted with diamonds.

The vision of the most luxurious suite in the world for Mr. Hirst?

 A 800m2, two story suite that includes two master bedrooms and an outdoor pool overlooking the Las Vegas Strip, as well as numerous lounges that can receive more than 50 people, massage rooms, a gym room, a relaxation room, a cinema, two bathrooms. Furthermore, there are six works of the artist in the suite. The most amazing is called Winner / Loser a work that confronts two impressive bulldog sharks in formaldehyde.

The price fort a night ?

100 000 dollars the night that to say 90 332,40 euros!

So, interested?

Fendi Ice Cream

It is already October, but don’t worry, summer is not yet over!

This autumn, the Italian house Fendi is playing the gastronomes with its exclusive pop-up in collaboration with the ice-cream maker Steccolecco in which it offers double F-stitched ice creams with the famous logo of the house. An exclusivity that you can discover until October 14 in the heart of Milan’s main station.

So, for you it will be coconut, passion mango or chocolate?

LVTV: Louis Vuitton Launches Its Own Channel

On IGTV and Youtube it’s now possible to discover the LVTV channel.

Since September 20, Louis Vuitton has launched its own channel to strengthen its owned media strategy for creating video content, its own Brand content.

But then what does this channel offer?

At a time when the main priority of Luxury customers is proximity and an exclusive relationship with the Brand, Louis Vuitton has created a chain in which it is possible to discover the Brand’s behind-the-scenes through 4 main axes: know-how, travel, the countryside and friends of the company.

A channel that offers a 360° vision of the Brand with exclusive content and original stories. The chain allows you to enter the most secret backstages in the world of Louis Vuitton and understand its DNA.

Interested? discover LVTV here

Republic of Coffee, the gourmet coffee shop

Republic of Coffee, so it’s a coffee first but you can also eat tacos and burrito, hence the mexican touch.

The place is really nice with its large glass roof, tastefully designed decor, efficient service, cool music, coffee is very good and pastries are homemade: blueberry cake, banana cake, cookie, lemon poppy cake … nothing that of the classic but who does the job very well.

And also Mexican with burritos, quesadillas, bowls and guacamoles with vegetables and organic fruits of the season. Sweet potatoes, kale cabbage, homemade chipotle, three peppercorn tofu, Oaxaca cheese, Chioggia beetroot … The ingredients are up to date but the result is as good as good. Besides, everything is beautiful at Republic of Coffee, who understood that a coffee should first think of his customers instagramers; after all, they are the ones who are often the source of word-of-mouth. Large canopy, Parisian furniture full of charm, white tiles and bricks for the walls, ceiling mirror, jars of flowers on the tables, impossible to miss his picture.

 

 

 

 

 

 

 

Estelle Varillon

Petit Bateau unveils its “hut” rue de Sèvres

In his revisited shop in the Rue de Sèvres in Paris, Petit Bateau puts childhood and childhood back in the heart of its retail. In this place of 115 square meters which is adorned with moldings in the style of Haussmann apartments, a wooden mechanic structure brings the playful touch. A world that makes sense in the playhouse where, while waiting for their parents, children can read, color, have fun in front of the distorting mirror and try a series of digital games around the world of brand.

Always digital side, if the brand already proposed the “click & collect” in its shops, this new concept punctuated with touch screens can find the product of his choice and, if it is not available in store, to have it delivered by bike within the hour anywhere in Paris.

In this new concept, the brand / brand that celebrates this year the centenary of its flagship product panties also offers new packs recycled paper that reveals more clearly the shape of his underwear and t-shirts.

 

Mirae the new very feminine fashion brand

With 7 mini-collections a year, the designer Tara Jarmon, accompanied by her daughter and a stylist, launches Mirae, a new feminine brand, colorful and authentic.

They are three. First, there is Tara Jarmon, founder of the eponymous brand. Then there is his daughter, Camille Jarmon. And then Edith Cabane. Each gave a syllable of her first name to form the brand Mirae, launched April 7, she had no trouble seducing us.

All three have acquired their affirmed experiences in ready-to-wear at Tara Jarmon. Edith held the position of stylist, and Camille has made his weapons on the digital and retail component of the brand.

After studying business marketing in the United States, Camille Jarmon returned to France and moved to her mother’s Parisian home. Regularly, they find themselves in the evening around a glass of wine to talk about fashion. Accomplices, but especially ambitious, the two women are already drawing in their dreams the first fruits of their future brand to come.

After the sale of the brand Tara Jarmon, in September 2016 to the Italian company Ams Industries, the dream becomes possible. Just a year later, the three associates set up Mirae with the idea of ​​creating a 100% digital label, backed by Instagram, a new oracle of brand communication.

On their account @miraeparis, launched in February, the brand distills clichés of their first collection incarnated by sisters, such as a colorful moodboard that celebrates life, women, sensuality, greed, emotions … So many sons reds that build the DNA of the young brand on a daily basis.

In the first collection, launched in early April, there are about twenty references to the colors of the sun announcing the arrival of beautiful days around airy and floral dresses, jazzy pants with seventies influences and tops that are knit as desired. To complete this first series, the brand has designed a line of sandals at the passable heel and a velvet goat evening bag.

 

We can not wait to see the next collection!

 

 

 

 

Estelle Varillon

The first hotel Fauchon, all in pink and black

The upscale caterer at the Place de la Madeleine in Paris welcomed its very first customers to its hotel in early September. With the hotel business, Fauchon adds a new string to his bow.

Fauchon entrusted the lines of his first hotel to architect Richard Martinet. The address opened on Place de la Madeleine, where the founder of the brand, Auguste-Félix Fauchon was selling fruits and vegetables in 1886. A prime location, close to the department stores and rue Saint-Honoré, the Hotel Fauchon should attract an international clientele. The establishment has 54 rooms and eleven suites, each of which has been personalized with a unique style. Pink and black, flagship tones of the brand, do not miss the call. Guests can also be pampered at a Carita spa.

Anchored in the food trades, the brand put unsurprisingly on gastronomy to seduce its guests. For example, they will have the privilege of participating in private dinners in the presence of the Chefs of the Fauchon brigade.

The sweet and savory signature will be duplicated at Café Fauchon, whose terrace will offer a privileged view of the Church of the Madeleine. Hotel guests and passers-by will be able to eat there from breakfast to dinner, or even through a takeaway offer. 

 

 

 

 

Estelle Varillon

Cosmetics for men, a market in full transformation

Many specialized brands have hatched thanks to e-commerce and the fashion of the “hipster” bearded but neat, without to overshadow the giants of cosmetics. Cosmetics brands are not mistaken and multiply new products … as it has been the case for many years in the female department.

The most popular products for men are shaving oils, hair coloring, or depilatory creams.

Large groups often have mostly feminine brands, with masculine ranges coming later. Original brands, created from the outset for men, really have a card to play. In 2015, the men’s beauty market, or “grooming” (excluding shaving products, soaps, toothpastes and perfumes) accounted for global sales of € 17.4 billion, 30% more than in 2011, according to the Euromonitor research firm. However, this still represents less than 15% of the total cosmetics market in 2017.

In the United States, then in Europe, many independent high-end men’s brands have emerged in recent years, particularly in the field of beard care, often favoring a dandy and retro design, like the British: Captain Fawcett and Apothecary 87 or the young brand House 99 launched by David Beckham in collaboration with L’Oréal.

All of this made possible by the increased purchasing power of Generation Y men, who follow the trends put forward by celebrities who care about their looks, brings the concept of self-care to another level. The desire to be part of a way of life synonymous with success and well-being leads male consumers to barbershops and salons offering personalized services and care designed for men.

 

 

 

 

 

Estelle Varillon

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Welcome on the Blog of Epykomène. We share the love of Luxury & our Brands’ strategies know-how melted with a seriously dangerous addiction of travels! Hope you like it.

Namasté!

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