With 7 mini-collections a year, the designer Tara Jarmon, accompanied by her daughter and a stylist, launches Mirae, a new feminine brand, colorful and authentic.

They are three. First, there is Tara Jarmon, founder of the eponymous brand. Then there is his daughter, Camille Jarmon. And then Edith Cabane. Each gave a syllable of her first name to form the brand Mirae, launched April 7, she had no trouble seducing us.

All three have acquired their affirmed experiences in ready-to-wear at Tara Jarmon. Edith held the position of stylist, and Camille has made his weapons on the digital and retail component of the brand.

After studying business marketing in the United States, Camille Jarmon returned to France and moved to her mother’s Parisian home. Regularly, they find themselves in the evening around a glass of wine to talk about fashion. Accomplices, but especially ambitious, the two women are already drawing in their dreams the first fruits of their future brand to come.

After the sale of the brand Tara Jarmon, in September 2016 to the Italian company Ams Industries, the dream becomes possible. Just a year later, the three associates set up Mirae with the idea of ​​creating a 100% digital label, backed by Instagram, a new oracle of brand communication.

On their account @miraeparis, launched in February, the brand distills clichés of their first collection incarnated by sisters, such as a colorful moodboard that celebrates life, women, sensuality, greed, emotions … So many sons reds that build the DNA of the young brand on a daily basis.

In the first collection, launched in early April, there are about twenty references to the colors of the sun announcing the arrival of beautiful days around airy and floral dresses, jazzy pants with seventies influences and tops that are knit as desired. To complete this first series, the brand has designed a line of sandals at the passable heel and a velvet goat evening bag.

 

We can not wait to see the next collection!

 

 

 

 

Estelle Varillon