The House Goyard was created in 1792. Actually, it is the oldest Parisian trunk maker. The brand, developed through several generations of the owner family, is today considered as the top of luxury trunks and bags. The particularity of this brand? The mystery. Indeed, you will never see an advertisement of Goyard in the street or on TV. The brand’s strategy is based on the word of mouth in order to preserve a special clientele. Today, the brand tends toward diversification and tailor-made.
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