Panerai is an Italian watch company founded in 1860 by Giovanni Panerai in Florence, Italy. It belongs to the Richemont Group since 1997. The brand is in Neuchâtel in Switzerland.
Military and maritime Panerai inspirations , the brand that is present since 1860 has participated in major events such as the First World War, being the official supplier of the Italian Navy.
Panerai Watches are today still a myth in watchmaking. The watch brand Panerai, initially only known collectors, became in a few years, a star of the watch market. His greatest admirers gathered under the name Paneristi.
Finding inspiration in his historic mastery of instruments dedicated to navigation or the measurement of the time under the sea, Panerai has been able to position themselves in manly’s luxury, essentially nautical sports sector. Its products have an unquestionable identity and have this unique quality of gather around a Swiss the best technical expertise of Italian design.