In his revisited shop in the Rue de Sèvres in Paris, Petit Bateau puts childhood and childhood back in the heart of its retail. In this place of 115 square meters which is adorned with moldings in the style of Haussmann apartments, a wooden mechanic structure brings the playful touch. A world that makes sense in the playhouse where, while waiting for their parents, children can read, color, have fun in front of the distorting mirror and try a series of digital games around the world of brand.

Always digital side, if the brand already proposed the “click & collect” in its shops, this new concept punctuated with touch screens can find the product of his choice and, if it is not available in store, to have it delivered by bike within the hour anywhere in Paris.

In this new concept, the brand / brand that celebrates this year the centenary of its flagship product panties also offers new packs recycled paper that reveals more clearly the shape of his underwear and t-shirts.