Qeelin is an international fine jewellery brand blending Chinese inspiration & French craftsmanship in a perfect way. So the Qeelin jewels have the elegant beauty which embodies the merge of Eastern and Western influences.

PPR chairman Pinault trusts this elegantly-built link between east and west and PPR announced plans to acquire this eight-year-old Hong Kong-based French-Chinese jewelry house.

Pinault says, “I am delighted that Qeelin is joining PPR’s portfolio of luxury brands. Qeelinuniquely translates Chinese inspiration into fine contemporary jewellery design and shows strong growth potential in China and beyond. We thus have great ambitions for the brand and will make it benefit from our expertise and know-how,so that it can speed up its development.”