The Sao Paulo Fashion Week (SPFW) is the biggest event in fashion of Brazil and entire Latin America. After those of Paris, Milan, New York and London, the Sao Paulo Fashion Week is the fifth largest fashion week event in the world. Known as the pre-eminent fashion event for Latin America, Sao Paulo fashion week happens twice a year – once for the spring / summer collections and once for fall / winter. As well as bringing Latin American fashion to the runway in Brazil, Sao Paulo fashion week is also often used as a vehicle for promoting various causes and campaigns to the public.
In 1996, the fashion event in Sao Paulo had its first edition under the name Morumbi Fashion Brasil. It was organized by businessman and promoter of events Paulo Borges in Sao Paulo’s Ibirapuera Park. The Morumbi Fashion Brasil completely changed the world of Brazilian fashion. During that time, international brands such as Chanel, Versace and Gucci started to open up shop in Brazil. This brought a significant change to the country’s textile industry. After ten editions, the event changed its name into Sao Paulo Fashion Week.
Over the years, there has been a significant increase in the number of participating designers and also the crowds haves increased: more than a million people visit the Sao Paulo Fashion Week in 2014, against a hundred thousand in 1996.