LVTV: Louis Vuitton Launches Its Own Channel

On IGTV and Youtube it’s now possible to discover the LVTV channel.

Since September 20, Louis Vuitton has launched its own channel to strengthen its owned media strategy for creating video content, its own Brand content.

But then what does this channel offer?

At a time […]

Louis Vuitton enlarged its collection of perfumes

In September, 2016, seventy years after its last perfume, the malletier took up with the perfume shop by launching a collection of seven feminine fragrances, under the leadership of Jacques Cavallier Belletrud, named master perfumer of Louis Vuitton in 2012. A line […]

Why Luxury Houses should love Instagram and Snapchat?

Instagram is a Smartphone application launched in October 2010 and which, after an hit in the US, comes rushing in France and Europe. In short, this application, which is the buzz for several years in France, allows users to take pictures and sublimate them by applying effects and filters and then share them with […]


A Matchy-Matchy Spring Campaign of Louis Vuitton

Louis Vuitton’s Spring 2013 campaign is with artist Daniel Buren to recreate a similar checkered set as we have just seen in the LV’s runway presentation on October. This matchy-matchy effect is requested by Louis Vuitton’s American artistic director Marc Jacobs.