In 86 avenue of the Champs-Elysées, the brand of ready-to-wear clothing Promod gave way at the beginning of December to a concept store innovating, allying the greed of the house Pierre Hermé to the refinement of the group l’Occitane.
Renamed for the occasion the 86Champs, this new open address 7 days a week, has for vocation to offer to the Parisians and to the visitors of the most beautiful avenue of the World a totally new experience. This concept arose from a big friendship between Olivier Baussan, the founder of l’Occitane and Pierre Hermé.

Designed in record time of nine months, this concept blind belonged designed by the architect of a spirit « Bohemian chic” Laura Gonzalez.

Bathed by light, the impressive bar with macaroons dominate this unique place of a surface of 1.000 m2. On one side, plant niches dedicated to the key ingredients of l’Occitane with a central water source. Of other one, self-service access of cake stores, macaroons, chocolates, flavors, creams and cosmetics. Intended to become a place of life, it is of comfortable seats which wait for the visitors, snatched by the show offered by it majestic Bar in Dessert which celebrate the know-how of the pastry cook. New offers are proposed here, just like this organ with perfumes, a bar with skincare or another direction around the distillation of essential oil explained by a laboratory assistant of the Provençal house. To amaze and to amuse are the key words of this address which proposes besides a barista opened on the nearby Gallery of the Champs-Elysées.

L’Occitane and Pierre Hermé are two houses which share values in terms of esthetics, innovation and development of raw materials. 

Estelle Varillon