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Philippe Mihailovich est un “architecte de Marque” & pionnier dans la publication des stratégies des marques du Luxe. Pour 2luxury2.com, il a interviewé Audrey Kabla, auteure du livre “Marque & Luxe” expliqué à mon boss.
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Voici le premier article en anglais pour le livre. A savoir également, qu’il fut le professeur d’Audrey Kabla dans son master de marketing. Philippe Mihailovich est à l’origine de sa découverte de la gestion des Marques. Nous lui adressons nos remerciements pour cette contribution précieuse.
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Retrouvez l’article complet sur 2Luxury2.com
Immergez-vous au cœur du Luxe et du Yoga avec l’interview
Procurez-vous “Marque & Luxe” expliqué à mon boss sur Amazon
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